Marketing

Digital Messaging Manager

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Loblaw Digital est l’équipe responsable de la construction et de l’exploitation des activités numériques pour le plus grand et le plus prospère détaillant au Canada. Nous créons des solutions de commerce électronique de pointe réactives, dont le site Cliquez et ramassez de Loblaws, qui offre une expérience de courses alimentaires en ligne novatrice. Nous avons également mis au point, et exploitons maintenant, le site primé JoeFresh.com, ainsi que l’application pour iPad et iPhone. Nous sommes établis dans le centre-ville de Toronto et fonctionnons comme une jeune entreprise, mais disposons des ressources d’une entreprise beaucoup plus importante. Nous sommes une équipe sympathique d’entrepreneurs en constante évolution qui travaille en collaboration en vue de transformer la façon dont les Canadiens magasinent.

Pourquoi ce role est-il important?

Why is this role important?
Reporting to the Senior Manager, Digital Messaging, the Digital Messaging Manager will lead the planning, development, and execution of 1:1 communication strategies to drive customer engagement and retention for our PC Express, Joe Fresh, and Shoppers Drug Mart businesses. They will deliver highly personalized campaigns, maintain workflows, and identify new triggers & journeys across email, SMS, and push channel. The Digital Messaging Manager will oversee day-to-day campaign operations, partner closely with marketing and cross-functional teams, and manage the performance of automated programs and journeys. They will lead the technical build and deployment of campaigns (within Salesforce Marketing Cloud and MoEngage), ensuring campaigns are delivered on time with accuracy, and aligned to business objectives. This role combines hands-on execution with leadership responsibilities, including mentoring team members, driving best practices, and identifying net-new and optimization opportunities.

Note: This is a 12 month contract with opportunity for renewal. This role requires working 4 days on-site per week.

Requirements & Responsibilities

  • Partner with marketing team and other business stakeholders (such as Analytics, Design, Copy, Product, Tech) to successfully co-create & deliver 1-1 messaging campaigns through Email, Push, and SMS channels aligned to business goals and programs.

  • Develop messaging touchpoints & campaigns using Salesforce Marketing Cloud and MoEngage, employing HTML, Jinja, and AMPscript to build and maintain templates, content blocks, and custom campaigns.

  • Maintain & optimize customer journeys by utilizing HTML, Jinja, and AMPscript to implement new control/test content modules, decision splits, and cadence adjustments.

  • Deploy campaigns including data preparation and beta testing, A/B and multivariate tests, quality assurance, maintain pre-deployment checklists, post-deployment reporting and analysis

  • Act as a key contact for stakeholders, translating business requirements into technical solutions and campaign execution plans.

  • Mentor and coach specialists, fostering technical skill growth and ensuring adherence to best practices.

  • Deploy campaigns including data preparation and beta testing, A/B and multivariate tests, quality assurance, maintain pre-deployment checklists, post-deployment reporting and analysis

  • Manage ESP databases, templates, data pipelines, and content libraries, ensuring systems and automated journeys remain operational.

  • Deploy campaigns including data preparation and beta testing, A/B and multivariate tests, quality assurance, maintain pre-deployment checklists, post-deployment reporting and analysis

 

Experience required:

  • Post-secondary degree in Marketing, Communications, Business, or related field.

  • 5-7 years of experience in digital messaging, CRM, or lifecycle marketing, including hands-on work in platforms such as Salesforce Marketing Cloud and MoEngage

  • Proven experience leading & managing end-to-end campaign development, from planning and execution to reporting and optimization.

  • Strong technical expertise with HTML, CSS, AMPscript, SQL, and Jinja; knowledge of APIs is an asset.

  • Experience managing customer journeys, automations, and large-scale digital campaigns.

  • Strong understanding of compliance standards & regulations (CASL, CAN-SPAM, GDPR/ePD).

  • Experience leading projects or teams, with strong mentoring and coaching skills.

  • Critical thinker with the ability and willingness to pivot as business needs and expectations change.

  • Solid communications/presentation skills and the ability to work in a fluid corporate work environment with multiple stakeholders.

  • Highly organized, able to prioritize multiple projects in a fast-paced environment

  • Exceptional analytical, conceptual, and problem-solving abilities.

  • Capable of managing competing priorities with minimal supervision.

  • Self-starter, positive attitude, strategic thinker, analytical mindset

Comment Réussir:

Chez Loblaw Digital, nous recherchons toujours des personnes formidables pour continuellement renforcer notre culture.  Nous croyons que les gens formidables façonnent nos valeurs, sont authentiques, bâtissent la confiance et créent des liens. 

Si cela vous ressemble et que vous êtes ouvert d’esprit, que vous avez une bonne attitude face aux changements et que vous aimez les défis d’un environnement de travail aux détails dynamiques, postulez aujourd’hui.

Type d'emploi:

Temps plein

Role:

Non-Payroll Contractor

Loblaw Digital limitée considère que la diversité culturelle du Canada est une source de fierté nationale et un symbole de stabilité. Nous nous sommes donné comme priorité de refléter les diversités culturelles de notre pays dans les produits que nous vendons, les gens que nous embauchons et notre culture d’entreprise. Des mesures d’adaptation sont offertes sur demande pour les candidats et les collègues qui ont des handicaps.

En outre, nous croyons que la conformité aux lois consiste à faire ce qu'il faut. Le respect de la loi fait partie de notre Code de conduite; il renforce ce que nos clients et nos parties prenantes attendent de nous.

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