Digital Performance Analyst
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Lorsque vous embauchez des gens formidables, de grandes choses peuvent arriver. PC Finance offre une valeur sans précédent aux Canadiens grâce à des produits de paiement. Nous sommes un type de banque différent avec un type d’équipe différent. Nous sommes collaboratifs et solidaires et avons la liberté et la responsabilité de prospérer. Notre objectif est de rendre le quotidien simple et meilleur pour nos clients, et nous nous efforçons de faire en sorte que chaque dollar vaille plus.
Fièrement au service de plus de 3 millions de clients, PC Finance continue de croître en offrant des solutions et des services de paiement qui récompensent nos clients chaque jour. En tant que filiale de Loblaws Company Inc., nous partageons les valeurs ÊTRE – Engagement, Tient à coeur, Respect et Excellence. Nous nous engageons à aider les Canadiens à bien vivre leur vie. Rejoignez-nous dans notre voyage.
Does working with some of Canada’s most talented minds in innovation supporting retail, digital consumer solutions and analytical platforms excite you? Loblaw Technology powers some of Canada’s most game-changing retail solutions, giving our customers the ability to live their lives well.
Come work with a team that values diverse ideas, fosters a culture of inclusion and develops our talent from within. Loblaw Technology gives you the chance to excel, and helps you to strive for success in a big way. Keep reading to learn more!
Please note our hybrid work model is 4 days in office
Digital Performance Analyst | Toronto, ON
Reporting to the Digital Marketing & Web Analytics Manager, the Digital Performance Analyst supports the measurement, reporting and optimization of our digital experiences and marketing activities. Working closely across Digital Marketing and Digital Product, you will help the team understand how our websites, campaigns and digital initiatives are performing and turn data into clear insights that improve customer experience and business outcomes.
You will work hands-on with Google Analytics 4 (GA4), Google Tag Manager (GTM), SEMrush, various paid media platforms, and other reporting tools to monitor digital performance, support SEO analytics, strengthen measurement and identify opportunities across the customer journey. This role is ideal for someone who is analytical, curious and detail-oriented, and who enjoys connecting marketing, product and web data to answer what happened, why it happened and what we should do next.
What You'll Do:
- Own and support recurring digital performance reporting across key business areas, including monthly KPI reporting, SMR trafficking population, paid media, website traffic and executive-ready insights. Monitor performance regularly, investigate meaningful changes and proactively flag trends, anomalies and emerging opportunities.
- Analyze website and digital product performance using GA4 and other data sources, including traffic trends, landing pages, CTA engagement, funnels, customer drop-off and post-launch performance. Establish baselines, support KPI definitions and measurement frameworks, and translate findings into actionable recommendations for Product, Marketing, UX and Content partners.
- Monitor and report on SEO performance using SEMrush, Google Search Console and GA4, including organic traffic, search visibility, keyword rankings, click-through rates, landing-page performance and organic conversions. Conduct keyword, search-trend and competitor analysis to identify opportunities to improve content, discoverability and organic performance.
- Maintain and enhance digital dashboards and reporting views; coordinate audience requests and required data inputs with internal Data teams and external partners, including Glentel; and support ad hoc website data needs for Digital Product, Marketing, UX and Content teams.
- Support digital measurement and website tagging through GA4 and GTM, including tagging requests, measurement requirements, implementation validation and documentation. Partner cross-functionally to ensure new campaigns, website functionality and digital initiatives have appropriate tracking in place and can be measured against intended customer and business outcomes.
What You Bring:
- Hands-on experience with Google Analytics 4 (GA4), including website traffic, engagement, events, funnels and conversion analysis, and hands-on experience with Google Tag Manager (GTM) and digital tagging/measurement.
- Experience with SEO analytics and reporting, including organic traffic, keyword performance, search visibility and landing-page performance; experience with SEMrush, Google Search Console or a comparable SEO platform is strongly preferred.
- Strong analytical and problem-solving skills with experience analyzing website, digital marketing or digital product performance, identifying trends and performance drivers, and translating data into clear, actionable insights for stakeholders.
- Experience developing or maintaining recurring reports and dashboards, with strong proficiency in Excel or Google Sheets; experience with visualization tools such as Looker Studio, Tableau or Power BI is an asset.
- Strong communication, organization and collaboration skills, with the ability to balance recurring deliverables and ad hoc requests while working effectively across Digital Marketing, Product, UX, Content, Data & Analytics, Technology and external partners.
If you’re up to the challenge, then we would love to hear from you. Apply today, and get the process started.
Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. At Loblaw, we celebrate diversity and strive to build a culture of inclusion where differences are embraced, valued and supported. We are committed to being an equal opportunity employer and encourage people from all backgrounds and identities to apply to our jobs. Accommodation in the recruitment, assessment, and hiring process is available upon request for applicants with disabilities.
We thank all candidates for their interest but please note, those candidates who meet the minimum requirements for the position will be contacted.
Venez vous joindre à une équipe gagnante qui fait preuve d’innovation, d’énergie, de créativité et de vision. Nous connaissons bien l’importance d’une main-d’œuvre diversifiée et nous encourageons donc les candidatures d’Autochtones, de femmes, de membres des minorités visibles et de personnes ayant un handicap. Nous remercions tous les candidats de leur intérêt, mais nous communiquerons uniquement avec ceux et celles qui auront été retenus pour une entrevue.
PC Finance estime que la diversité culturelle du Canada est une source de fierté nationale et un symbole de force. Nous nous sommes donné comme priorité de refléter les diversités culturelles croissantes de notre pays dans les produits que nous vendons, les gens que nous embauchons et notre culture d’entreprise. Des mesures d’adaptation sont offertes sur demande aux candidat(e)s et aux collègues qui ont des handicaps.
De plus, nous croyons que la conformité aux lois va de pair avec la bonne conduite. Respecter la loi fait partie intégrante de notre Code de conduite, qui consolide ce que nos clients et nos intervenants attendent de nous.
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