Director, AI Content Studio
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Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.
Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.
Come make your difference in communities across Canada, where authenticity, trust and making connections are valued — as we shape the future of Canadian retail, together. Our unique position as one of the country’s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues with a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
About the Job
Content demand has permanently outpaced traditional production models. Reporting to the Head of Production, this role will help build and lead Loblaw Agency’s AI Content Studio — a fast-paced, start-up-style capability designed to meet growing content needs across our brand partners and Agency teams.
The Studio will integrate generative AI into agile production workflows across image, video, motion, copy, versioning, and asset adaptation — helping the Agency produce more content, faster, while maintaining strong creative judgment, brand consistency, and production quality.
This is a hands-on production leadership role. Success requires genuine, current fluency with AI content tools and the ability to personally create finished stills, motion, and video deliverables. This is not a strategy-only or oversight-only mandate. The Director will be expected to produce work directly, shape the workflows, lead a lean team, and teach others as AI production capabilities evolve.
What You’ll Do
Build and Lead the Studio
- Stand up the AI Content Studio’s tools, workflows, standards, intake processes, and quality gates in partnership with the Head of Production.
- Bring a start-up mindset to the role, defining process as you go while building a scalable production model.
- Lead a small, lean production team while staying active in the work yourself, not managing purely through delegation.
- Build internal capability to absorb work that may currently rely on external vendors, where it makes sense for quality, speed, rights, and efficiency.
- Evaluate AI tools, platforms, vendor relationships, and build-vs-buy decisions as the production model evolves.
Produce and Scale the Work
- Take a hands-on role creating finished content deliverables — including stills, motion, video, adaptations, and production-ready assets — using AI and traditional creative production methods.
- Work fluently across current and emerging AI production tools for image, video, motion, copy, editing, versioning, and asset adaptation.
- Translate briefs from strategy, creative, and brand partners into production-ready content with strong visual judgment.
- Use AI to elevate creative quality, improve speed, and expand production capacity — not simply to reduce cost.
- Support high-volume and fast-turnaround content needs across brand partners and Agency teams.
Lead AI Adoption, Teaching, and Governance
- Identify, pilot, and operationalize new AI tools across ideation, design, motion, editing, versioning, and asset adaptation.
- Build reusable playbooks, prompt approaches, workflow documentation, and quality standards that allow AI production practices to scale beyond one person.
- Proactively teach colleagues new tools, workflows, and techniques as the AI landscape evolves.
- Serve as an internal authority on AI production, helping teams understand what is ready to use, what is emerging, and what is not yet viable.
- Partner with production, brand, legal, technology, and other internal stakeholders to support responsible AI use, including rights/IP, privacy, brand safety, disclosure, and approval requirements.
Measure Impact
- Define and track practical measures of studio impact, including production speed, output quality, adoption, cost efficiency, and the volume of work successfully handled in-house.
- Bring a clear point of view on how AI tools should be woven into broader brand, creative, and production strategies.
- Act as a bridge between creative ambition, technical feasibility, and operational delivery.
Qualifications
- 10+ years of experience in creative production, content production, creative direction, studio leadership, advertising, brand content, design, motion/video, creative technology, or a related field.
- A strong portfolio demonstrating exceptional craft, conceptual thinking, visual storytelling, and the ability to turn briefs into production-ready creative deliverables.
- 2+ years of demonstrated, hands-on experience in AI content creation, including brand work, campaign work, production experiments, or personal projects that show advanced fluency with generative AI tools.
- Ability to produce finished creative content independently across stills, motion, video, and related content formats using AI tools — not just direct others to do so.
- Experience working in fast-paced, high-volume content environments, such as an agency, in-house brand studio, production studio, or similar setting.
- Familiarity with AI-assisted production approaches, including automation, templating, modular content systems, versioning, and content scaling, with the ability to evaluate new tools and assess their feasibility.
- Experience leading lean teams, managing external partners, and building relationships across creative, strategy, production, technology, and brand partner teams.
- A genuine willingness and ability to teach, coach, upskill, and influence others as new tools and techniques emerge.
Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté. Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE – Engagement, Tient à coeur, Respect et Excellence – guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.
Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.
Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.
Veuillez noter:
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.
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