Director, Product Marketing
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Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.
Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.
Loblaw Advance™
Director, Product Marketing
Loblaw Advance™ drives brands forward. We are unlocking Loblaw’s exclusive purchase pattern data, customer intelligence, and millions of daily connections with shoppers to drive growth for our business partners. Backed by both the country’s leading grocery and pharma retailer, and the nation’s leading loyalty program, PC Optimum™, we have a unique set of assets to help consumer brands reach customers and grow their retail business more effectively. Our dynamic team bridges loyalty, media, product, analytics, insights and strategy disciplines for integrated planning that empowers our own brands and those of our partners to reach Canadian customers at the right time, in the right way.
At Loblaw Advance™, we’re always innovating to stay on the leading edge of a fast-evolving industry. We seek great people who share our principles of authenticity, curiosity, trust, and collaboration. You will get to work with some of the best minds in the industry and have the support of in-house world-class technologies to create solutions our customers will love. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of retail and media. Come help shape this growing business with us!
The impact you'll make:
We are seeking a strategic and customer-obsessed Director, Product Marketing to lead the commercialization and growth of media and advertising solutions at Loblaw Advance™. In this highly visible leadership role, you will connect customer needs, product strategy, and business objectives to bring innovative retail media solutions to market.
You will lead a high performing team responsible for product positioning, go-to-market strategy, sales enablement & product narratives, market & competitive insights, and product adoption. Working closely with Product Management, Sales, Sales Strategy, Analytics, Revenue Management, and Brand Marketing, you will help shape the future of the Loblaw Advance™ product portfolio and drive sustainable growth across our business.
What you'll do:
Lead Product Strategy & Commercialization
Translate product vision, customer insights, and business priorities into clear go-to-market strategies and commercialization plans.
Develop differentiated product positioning, messaging, and value propositions that resonate with advertisers, agencies, and strategic partners.
Partner closely with Product Management to influence roadmap priorities through customer feedback, market intelligence, and competitive insights.
Own product market fit for the advertising product portfolio by defining target audiences, customer segments, value propositions, and growth opportunities informed by customer and market insights. Drive Product Go-to-Market Excellence
Lead end-to-end launch planning and execution for new products, capabilities, and enhancements.
Build integrated go-to-market frameworks that align product, sales, account management, analytics, and marketing teams around shared objectives.
Establish product adoption strategies that accelerate customer engagement, utilization, and revenue growth.
Partner with Revenue Management to create pricing, packaging, and commercialization recommendations to maximize market opportunity and competitive advantage.
Build Best-in-Class Sales Enablement
Create compelling product narratives, playbooks, presentations, and customer-facing materials that help commercial teams win and grow business.
Partner with sales and sales strategy leadership to identify market opportunities and improve conversion rates across the pipeline.
Deliver product training and enablement programs that increase seller confidence and effectiveness.
Generate Market and Customer Insights
Lead market research initiatives to understand customer needs, industry trends, and competitive dynamics.
Monitor industry developments across retail media, advertising technology, measurement, and consumer behavior.
Champion a customer-first mindset across the product organization.
Lead and Develop a High-Performing Team
Build, mentor, and inspire a team of product marketers focused on excellence, innovation, and business impact.
Foster strong cross-functional collaboration across all domain functions.Establish clear goals, operating rhythms, and performance measures that drive accountability and results.
Create an environment that encourages strategic thinking, creativity, continuous learning, and leadership growth.
Measure & Optimize
Define and track KPIs related to product adoption, revenue growth, pipeline contribution, customer engagement, and commercial performance.
Evaluate launch effectiveness and go-to-market performance to identify opportunities for optimization.
Use data, insights, and customer feedback to continuously improve product marketing effectiveness and business outcomes.
What you'll bring:
Proven track record as a strategic product marketing leader with experience building and scaling high-performing teams.
8–12+ years of progressive experience across product marketing, go-to-market strategy, commercialization, or related disciplines.
Deep expertise in developing positioning, messaging, and growth strategies for complex products and solutions.
Strong understanding of media, advertising technology, retail media, data, analytics, or consumer packaged goods industries.
Exceptional storytelling and communication skills with the ability to simplify complex concepts into compelling customer value propositions.
Experience influencing senior leaders and aligning cross-functional stakeholders around strategic priorities.
Strong analytical and strategic thinking capabilities with a demonstrated ability to turn insights into action.
Experience leading product launches, sales enablement programs, and adoption strategies at scale.
Ability to balance long-term strategic planning with executional excellence in a fast-paced environment.
Experience with Salesforce, Coda, Jira, and product marketing tools is considered an asset.
Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté. Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE – Engagement, Tient à coeur, Respect et Excellence – guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.
Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.
Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.
Veuillez noter:
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.
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