Influencer Partnerships Manager - 12 Month Contract
L’utilisation du masculin à pour but d’alléger le texte
Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.
Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.
Why This Role Is Important
Creators are increasingly one of the most powerful ways our brands can build relevance, trust and connection with Canadians.
We are looking for a Manager, Influencer Partnerships to help evolve how our brands identify, partner with and activate creators across the Loblaw enterprise.
Sitting within the Social team at Loblaw Agency, this role will lead influencer and creator programs from strategy through execution and measurement, working closely with Brand, Social, Creative, Media and agency partners to build creator programs that are culturally relevant, social-first and designed to drive measurable impact.
This role is ideal for someone who understands that great influencer marketing is more than matching brands with creators. It requires a strong understanding of culture, audiences, platforms, creative storytelling and performance and the ability to turn those insights into partnerships people actually want to engage with.
What You'll Do
Influencer & Creator Strategy
Lead the development of influencer and creator strategies across multiple Loblaw brands and business priorities.
Translate brand objectives, audience insights and cultural opportunities into clear creator strategies and activation plans.
Identify the right creator communities, niches, platforms and partnership models to help brands authentically participate in culture.
Bring forward emerging creator trends, talent and platform behaviours that can unlock new opportunities for our brands.
Challenge traditional influencer approaches and help identify opportunities to test new creator formats, partnerships and models.
Creator Discovery & Partnerships
Identify and evaluate creators based on audience fit, content quality, cultural relevance, brand alignment and performance.
Build and maintain a strong understanding of Canada's evolving creator landscape.
Develop relationships with creators, talent managers, agencies and platform partners.
Help build a more diverse and scalable creator ecosystem across the Loblaw enterprise.
Support the evolution of owned creator communities, including opportunities involving local creators, employees, experts and brand advocates.
Campaign Leadership & Execution
Manage influencer programs from brief through launch, optimization and wrap reporting.
Develop clear, inspiring creator briefs that balance brand requirements with creator freedom.
Partner with internal teams and external agencies on creator selection, contracting, content development, approvals and campaign delivery.
Ensure programs are delivered on time, on budget and aligned with brand, legal and platform requirements.
Maintain strong communication and accountability across multiple stakeholders and concurrent programs.
Creative & Cultural Excellence
Advocate for creator-first creative rather than simply adapting traditional advertising for influencer channels.
Partner with Social Strategy and Creative teams to identify ideas designed specifically for creator participation.
Stay deeply connected to social culture, emerging communities, trends and platform behaviours.
Identify opportunities for creators to participate in real-time cultural moments and conversations.
Measurement & Learning
Establish clear KPIs and measurement plans for influencer programs.
Partner with Social Insights & Measurement to evaluate performance across reach, engagement, high-value interactions, sentiment, audience growth and other relevant business outcomes.
Lead campaign wrap reports that clearly articulate what happened, why it happened and what we should do next.
Build learning loops that allow successful creator strategies, formats and partnerships to scale across brands.
Use performance data to continually improve creator selection, creative strategy and investment decisions.
Agency & Partner Management
Manage day-to-day relationships with influencer agencies and other external partners.
Ensure partners are delivering against strategic, creative, operational and reporting expectations.
Help establish clear workflows, roles and responsibilities across internal teams and agency partners.
Support budget management, scopes of work and program forecasting.
What You'll Bring
5+ years of experience in influencer marketing, creator partnerships, social media, digital marketing or integrated marketing.
Strong knowledge of the Canadian creator and influencer landscape.
Deep understanding of TikTok, Instagram, YouTube and emerging social platforms.
Experience developing and executing influencer programs from strategy through measurement.
Strong creator instincts, you understand what makes a partnership feel authentic versus transactional.
Experience working with influencer marketing platforms and social measurement tools.
Strong understanding of influencer measurement, reporting and performance optimization.
Excellent project management skills with the ability to manage multiple brands, campaigns and stakeholders simultaneously.
Confidence working with senior stakeholders and cross-functional teams.
Strong written and verbal communication skills.
Curiosity about culture, creators, communities and how social behaviour continues to evolve.
What Success Looks Like
You will help move our influencer practice from campaign-by-campaign execution toward a connected creator capability, one that identifies the right creators earlier, produces stronger social-first creative, learns from performance and builds relationships that can grow over time.
Ultimately, your work will help our brands become more relevant in culture, build stronger communities and create partnerships that audiences genuinely choose to engage with.
Please note that contractors engaged through the Loblaw Agency work varying hours each week and are compensated on an hourly basis. The pay rate for this position is $40 per hour.
Please disregard the salary range displayed below, as it does not apply to this contract opportunity. The hourly rate of $40 per hour will remain in effect for the duration of the contract.
Candidates are welcome to discuss any compensation-related questions during their screening interview.
Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté. Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE – Engagement, Tient à coeur, Respect et Excellence – guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.
Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.
Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.
Veuillez noter:
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.
#FR
#SS #MARKET #ON