L’utilisation du masculin à pour but d’alléger le texte

Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.

Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.

Loblaw Media™, part of Loblaw Companies Ltd., offers new ways to help companies more effectively reach their customers. We leverage our expertise in retail and media, using insights from online and our stores to deliver relevant messages to our customers. Our goal is to improve shopping experiences for Canadians and help them to Live Life Well™.

Over the last 4 years the LM internal team has been creating an operating model that empowers Marketing teams to extract the MOST VALUE from their media strategies & investment​ while advancing our measurement discipline.

As we grow, we are seeking talented team members to join our team. Hopefully, you are as dedicated to success as we are. If you thrive on partnering with clients to deliver the best solutions possible, then we would definitely love to hear from you!

We’re all about inclusiveness, creativity and collaboration. We are dedicated to upholding Loblaws’ CORE values of Care, Ownership, Respect and Excellence, and apply these principles to everything we do.

If you would like to be part of this exciting team, apply today!

Job Description

A trusted strategic advisor for our Internal Brands - the Manager, Media Strategy will work with our Internal Brand Marketing partners to identify opportunities and barriers to growth, and recommends the right mix of Digital Media solutions to drive outcomes for Joe Fresh, No Frills & T&T businesses.

You specialize in simplifying the complex and advocating for focused efforts, with clear learning agendas. This role requires excellent communication and time management skills.

Responsibilities:

• Leading campaign planning for Loblaw Media’s brand partners as well as support in annual planning
• Partnering with creative teams, data scientists, audience and execution teams to conceptualize and develop programs on behalf of brands, translating marketing and advertising objectives into media strategies that deliver to goals
• Managing day-to-day campaign strategy including planning, implementation, optimization recommendations and reporting. Liaising between business teams and internal departments such as Ad Ops, Creative, and Production
• Provide day-to-day guidance, coaching and development support to the Strategist, ensuring clear direction, skills-building opportunities, & high-quality output
• Foster a collaborative, growth oriented working relationship with the Strategist, helping them build foundational strategic thinking and confidence in client-facing work.
• Make timely strategic and tactical client recommendations based on insights from Loblaw data and campaign performance
• Working with Finance and Ad Operations for forecasting, budget tracking, contracting and resolution of billing issues
• Lead the execution and campaign management of media plans through trafficking and reporting for all campaign initiatives across the team’s portfolio.
• Coordinate trafficking of creative assets for campaigns, in collaboration with the broader media team, internal and external creative partners, media agency and vendors.
• Research and analytics; reviewing Digital, Social and Search content performance, making timely suggestions in order to optimize performance & deliver on goals
• Lead meticulous financial record management via Advendio BCR, ensuring periodic validation of inputs match expectations & approving invoices for payment
• Oversee and maintain project timelines with detailed work back schedules while communicating regular status updates relating to specific campaign executions.
• Obtains all necessary approvals from internal stakeholders as needed.
• Proactively communicates with team leads, Internal and agency partners to adjust media strategies and plans to meet changing market and competitive conditions.
• Ensures timely completion and delivery of media marketing campaigns.
• Assists in continuous improvement by establishing and evaluating media across key metrics, identifying process optimizations, and implementing changes to drive success.

Core Competencies:

• Knowledge and execution of Media tactics across digital and traditional platforms including identifying KPIs and benchmarks.
• The ability to plan both short- and long-term media plans designed to meet business objectives.
• The ability to ensure that the execution of tactics remains on brand and on target.
• Strong problem-solving skills, as demonstrated by the ability to accurately identify critical issues and pursue their resolution with focus and determination.
• Ability to conduct fact-based analysis with reasoned judgment.
• Ability to innovate and think outside-of-the-box with willingness to always learn.
• An ability to move easily between strategy, plan development and ‘hands-on’ account management.
• Highly organized, able to prioritize multiple projects effectively.
• Be results-oriented and can operate with a sense to urgency in a fast-paced environment.
• Demonstrated ability to develop and execute effective media strategies that align with business objectives.
• Excellent communication and presentation skills, with the ability to communicate complex ideas in a clear and concise manner.

• Strong Analytical Skills – able to understand metrics & measure results.
• Works well under pressure with a strong work ethic and solutions-focused thinking.
• Be team-orientated and have a passion for collaboration.

Skills & Requirements:

• 4+ years in media planning, account, or campaign management (CPG, Retail experience an asset)
• Experience in client services type environment – leading end to end account support

• Strong grasp of marketing and media products in the marketplace
• Understanding of effective marketing, creative, planning & ad ops processes
• Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure & with a positive attitude. Prior project management experience is an asset
• Bachelor’s degree or College Diploma in a related field such as Business Administration, Marketing, Sales, or Advertising

Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté.  Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE – Engagement, Tient à coeur, Respect et Excellence – guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.

Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.

Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.
 
Veuillez noter:
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.

#FR