Manager, Media Strategy
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Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.
Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.
Manager, Media Strategy (12-Month Contract)
Reports to: Sr. Manager, Media
Loblaw Media™, part of Loblaw Companies Ltd., offers new ways to help companies more effectively reach their customers. We leverage our expertise in retail and media, using insights from online and our stores to deliver relevant messages to our customers. Our goal is to improve shopping experiences for Canadians and help them to Live Life Well™.
Over the last 4 years the Loblaw Media team has been creating an operating model that empowers Marketing teams to extract the MOST VALUE from their media strategies & investment while advancing our measurement discipline.
As we grow, we are seeking talented team members to join our team. Hopefully, you are as dedicated to success as we are. If you thrive on partnering with clients to deliver the best solutions possible, then we would definitely love to hear from you!
We’re all about inclusiveness, creativity and collaboration. We are dedicated to upholding Loblaws’ CORE values of Care, Ownership, Respect and Excellence, and apply these principles to everything we do.
If you would like to be part of this exciting team, apply today!
Job Description
A trusted strategic advisor for our Internal Brands - the Manager, Media Strategy will work with our Internal Brand Marketing partners to identify opportunities and barriers to growth, and recommends the right mix of Digital Media solutions to drive business outcomes as the main point of contact for campaign strategy & implementation.
Specializing in simplifying the complex and advocating for focused efforts, with clear learning agendas. This role requires excellent communication and time management skills.
Responsibilities:
Strategic Annual & Campaign Planning: Leading annual and campaign planning for Loblaw Media’s brand partners, ensuring alignment with overall marketing and advertising objectives.
Cross-Functional Collaboration: Partner with account, data science, audience, and execution teams to translate brand objectives into integrated media strategies and programs.
Campaign Management: Oversee day-to-day campaign strategy across planning, implementation, optimization, and reporting; act as liaison between clients and internal teams (Ad Ops, Creative, Production).
Strategic Recommendations: Deliver timely strategic and tactical recommendations informed by Loblaw’s data and audience insights.
Team Development: Support the growth and training of Media Specialist team members through mentorship and collaborative development.
Financial & Operational Management: Partner with Finance and Ad Operations to manage forecasting, budget tracking, contracting, and resolution of billing issues.
Market & Industry Awareness: Develop knowledge of the marketplace, competitors, and emerging technologies to inform media planning and execution.
Core Competencies:
Media Expertise: Proven ability to plan and execute media strategies across digital and traditional platforms, consistently aligning tactics with brand standards, KPIs, and business objectives.
Strategic Planning: Skilled in developing both short- and long-term media plans that drive measurable business outcomes while adapting to changing priorities.
Analytical Rigor: Strong ability to conduct fact-based analysis, interpret complex data, and apply reasoned judgment to inform media decisions and optimize performance.
Budget & Resource Management: Experienced in forecasting, allocating, and managing media budgets with a strong track record of fiscal responsibility.
Creative Problem-Solving: Adept at identifying critical issues, resolving challenges with focus, and innovating with fresh, out-of-the-box solutions.
Adaptability & Versatility: Comfortable shifting between strategy, planning, and hands-on account management while maintaining attention to detail and results.
Organization & Prioritization: Highly organized with the ability to manage multiple projects effectively and deliver with urgency in fast-paced environments.
Communication & Influence: Excellent communication and presentation skills, able to simplify complex ideas and inspire collaboration across teams and stakeholders.
Collaboration & Leadership: Team-oriented with a strong work ethic and passion for collaboration, fostering positive partnerships to achieve collective goals.
Performance-Driven: Results-oriented mindset with the ability to thrive under pressure, consistently driving outcomes that meet or exceed expectations.
Skills & Requirements:
5+ years in media planning, account, or campaign management (CPG, Retail experience an asset)
Experience in client services type environment – leading end to end account support
Experience with Digital Media Channels such as Facebook Business Manager, DV360, Google Ads, Social Media, etc.
Strong grasp of marketing and media products in the marketplace
Understanding of marketing, creative, planning, ad ops
Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure, prior project management experience is an asset
Bachelor’s degree or College Diploma in a related field such as Business Administration, Marketing, Sales, or Advertising
Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté. Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE – Engagement, Tient à coeur, Respect et Excellence – guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.
Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.
Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.
Veuillez noter:
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.
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