Manager, Strategic Insights

Are you at the top of your game and hungry to drive more impact? Bring your expertise and knowledge to Canada’s largest retailer. We are looking for an innovative, passionate, strategic and collaborative team member to join the Strategic Insights team. If you are looking to join a company that offers growth opportunities, excellent leadership, ongoing training, and impacts the lives of millions of Canadians every day – this is the role you’ve been waiting for! 

At Loblaw, we know that Canadians expect the best from us. Whether that means building the best, most innovative shopping experiences, or delivering products and services that will impact people's lives across the country, we’re up for the challenge. 

The Insights Team is a team of future-focused strategic partners who collaborate with leaders across the Enterprise to define and measure business strategies founded on human insight. To achieve these goals, we are looking for a talented and driven individual who is an expert at research methodologies and has a knack of turning research into effective insights to drive strategy, solve challenging problems, and make a significant and lasting impact on the lives of Canadians. 

About this Role 

 As a Manager on the Strategic Insights team, you will own and drive key initiatives by working with stakeholders from across Loblaw Companies to solve complex business problems, using a human-centric approach. You will leverage internal data, brand health metrics, quantitative and qualitative research methodologies and syndicated research to help develop and deliver deep and actionable insights. You will lead the presentations for your projects that enable stakeholders to create and implement human-centered strategies based on your insights. You will have the opportunity to work on challenges from across industries such as banking, loyalty, CPG, retail, eCommerce, and more! 

This role would report to the Director, Strategic Insights in the Marketing and Brands Enablement team at LCL. 

What You’ll Do 

• Collaborate with different teams from across the business to interpret business problems into research inquiries and execute strategic projects 

• Work with research partners to execute best in class consumer research 

• Unite disparate, often complex sources of customer information and transform them into clear and actionable insights. 

• Have a strong strategic mindset and design thinking to inform problem-solving. 

• Have a strong understanding of Brand Health methodologies and data interpretation.  

• Create powerful and visually strong reports that allow you to tell a story through data, and drive action 

• Proactively identify future-focused business opportunities based on industry trends and customer research 

• Explore the use of innovative research methods to deliver more meaningful, actionable information and recommendations to the business 

• Present your findings to colleagues across all levels of the organization 

How You’ll Do It 

• Excellent communicator with experience in developing and presenting novel insights to stakeholders/clients, using advanced storytelling skills 

• Strong leadership skills along with being an effective team player with the ability to build and maintain cross functional relationships 

• In-depth understanding of quantitative and qualitative research methods 

• Sound knowledge and exposure to brand and marketing strategy to drive strategic solutions from data and insights 

• Ability to analyze complex datasets and managing first and third-party research and tools 

• Excellent project management, organization, and analytical skills 

• Willingness to learn, ask questions, make decisions and adapt to ambiguous environments 

Role Requirements 

• Minimum 5 years of experience in research industry, within agencies or marketing companies 

• Minimum of a bachelor’s degree, preferably in human sciences like Psychology, Sociology and others. 

• Demonstrated ability to work independently on and take ownership of projects. 

• Ability to thrive in a fast paced, challenging and constantly changing work environment and deal with ambiguity. 

• Excellence in communication skills and a talent in telling stories through data.  

• Excellence in collaboration across multiple teams in the organization.  

• Strength in project management, time management and organizing teams towards a common goal.  

• Is solution oriented, driving actions towards effective outcomes.  

• Experience with retail industry an asset. 

• Experience with brand health methodology an asset.  

• Experience with brand strategy an asset. 

• The primary office for this role will be the Loblaw office in Brampton and the company follows a 4-day work-from-office, with 1 day work-from-home policy.   

Disclaimer  

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel working within this job title. 

What You’d Be Happy to Know 

Loblaw is an equal opportunity employer, and we consider qualified applicants without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, veteran status, disability status or any other legally protected characteristic.  

Accommodation is available upon request for applicants and colleagues with disabilities. 

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us. 

At Loblaw, we seek great people to continually strengthen our culture.  We believe great people model our values, are authentic, build trust, and make connections. 

If this opportunity interests you, apply today!