Senior Analyst, Audience Analytics
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Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.
Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.
Does working with some of Canada’s most talented minds in innovation supporting retail, digital consumer solutions and analytical platforms excite you? Loblaw Technology powers some of Canada’s most game-changing retail solutions, giving our customers the ability to live their lives well.
Come work with a team that values diverse ideas, fosters a culture of inclusion and develops our talent from within. Loblaw Technology gives you the chance to excel, and helps you to strive for success in a big way. Keep reading to learn more!
Please note Loblaw's hybrid work model is 4 days in office
Senior Analyst, Audience Analytics | Toronto
As a Senior Analyst, Audience Analytics within the Audience Centre of Excellence (COE) team, you will play a critical role in supporting the CDP (Customer Data Platform) audience strategy and operations. This position requires a strong analytical mindset, excellent problem-solving skills, and the ability to work collaboratively with cross-functional teams. The Senior Analyst will be responsible for providing insights and analytics to support audience strategy, translating audience requirements into segmenting and targeting strategies, collaborating with the Data Core team, and building robust visualization and analytics products.
This position will focus on supporting Loblaw Digital (LD) and PC Optimum. You will collaborate on a day-to-day basis with the LD Personalization team, Loyalty Product teams, and LD divisional Growth teams on audience strategy, segmentation, and analytical needs.
What You’ll Do:
Conduct in-depth analysis of CDP ID resolution and C360 results to identify trends, patterns, and insights in support of audience strategy.
Collaborate with the Senior Manager to present findings to business unit Spoke teams, providing actionable recommendations based on the analysis.
Utilize query logics to translate audience requirements into audience prototypes.
Collaborate with the Data Core team to provide clear and comprehensive requirements for the production of data products.
Ensure that the data products enable Spoke teams to perform analytics on customer data effectively.
Develop and build robust visualization and analytics products to help Spoke teams better understand their customer base.
Utilize tools and technologies to create user-friendly and insightful visualizations and analytics products.
Build audience segments in CDP and push them to the activation platform.
Continuously monitor and aid Spoke teams to adopt the use of CDP for self-serve segmentation needs.
Build audiences in the experimentation platform in support of onsite and in-app experimentation for all LOBs
Develop comprehensive training materials to educate Business Unit (BU) partners on the platform and its functionalities.
Provide training sessions to BU partners, ensuring they have a clear understanding of how to effectively utilize the platform.
Champion data governance and data stewardship, and monitor privacy features of our data platforms and provide recommendations on staying compliant with the current legislative environment
Stay up-to-date with industry trends and regulatory changes in the ad tech industry that could have an impact on the business
What You Bring:
A Bachelor’s degree, preferably in Marketing, Mathematics or Economics, with a solid understanding of data analytics
3+ years of experience in data analysis, audience insights, and analytics, preferably in a marketing or audience analytics role.
Hands-on experience with media buying platforms (ex. Google, Meta, Pinterest, etc.) to create segments, push audiences live and prepare audience analysis
Familiarity with customer data platforms (CDPs) and audience strategies is a plus.
Solid ability to query transactional, loyalty raw data using SQL, and Python skills are a must. Experience with Google Cloud Platform and BigQuery is a big plus!
Proficiency in data visualization tools (i.e. Looker, Data Studio, etc.)
Strong analytical skills and problem solving skills with the ability to translate data into actionable insights.
Excellent communication skills, both written and verbal, with the ability to present complex information in a clear and concise manner.
Self-directed, proactive and able to define and execute projects independently
Curious by nature with strong analytical skills, problem solving skills, attention to detail, and exceptional organizational skills
Ability to work in a fast paced, multiple project environment on an independent basis and with minimal supervision
Comfortable with ambiguity and balancing multiple priorities/needs
If you’re up to the challenge, then we would love to hear from you. Apply today, and get the process started.
Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. At Loblaw, we celebrate diversity and strive to build a culture of inclusion where differences are embraced, valued and supported. We are committed to being an equal opportunity employer and encourage people from all backgrounds and identities to apply to our jobs. Accommodation in the recruitment, assessment, and hiring process is available upon request for applicants with disabilities.
We thank all candidates for their interest but please note, those candidates who meet the minimum requirements for the position will be contacted.
Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté. Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE – Engagement, Tient à coeur, Respect et Excellence – guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.
Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.
Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.
Veuillez noter:
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.
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