Senior Analyst, Customer Insights & Business Analytics - Shoppers Drug Mart

Loblaw Digital est l’équipe responsable de la construction et de l’exploitation des activités numériques pour le plus grand et le plus prospère détaillant au Canada. Nous créons des solutions de commerce électronique de pointe réactives, dont le site Cliquez et ramassez de Loblaws, qui offre une expérience de courses alimentaires en ligne novatrice. Nous avons également mis au point, et exploitons maintenant, le site primé JoeFresh.com, ainsi que l’application pour iPad et iPhone. Nous sommes établis dans le centre-ville de Toronto et fonctionnons comme une jeune entreprise, mais disposons des ressources d’une entreprise beaucoup plus importante. Nous sommes une équipe sympathique d’entrepreneurs en constante évolution qui travaille en collaboration en vue de transformer la façon dont les Canadiens magasinent.

Pourquoi ce role est-il important?

The Impact You’ll Make:

As a Senior Analyst, Customer Insights & Business Analytics on the Strategy & Planning team, you’ll play a key role in driving insights on shaping how Shoppers Drug Mart (SDM) eCommerce and Digital Health connect with millions of customers. You’ll dive deep into large datasets to uncover actionable insights that drive smarter customer acquisition, stronger retention, and deeper engagement strategies.

As the analytics subject matter expert for our marketing and enterprise teams, you’ll own the development of forecasts, performance dashboards, and data-driven recommendations that inform key business decisions. You’ll explore customer purchase patterns, online behaviors, and campaign outcomes to tell the story behind the numbers and translate insights into strategic opportunities.

You’ll collaborate closely with cross-functional partners across Loblaw Media, Digital Messaging, Business Intelligence, and Product Strategy, ensuring analytics and insights fuel the next generation of marketing and digital health growth. Your work will directly influence how we evolve our omnichannel experience and deliver meaningful health and retail solutions to Canadians.

What You’ll Do:

• Leverage your advanced analytics toolkit (SQL, Python/R, Snowplow Analytics) to uncover actionable insights and deliver strategic recommendations that shape marketing and product strategies driving acquisition and retention goals

• Build reporting and forecasting to understand sales and marketing performance as well as on-site / in-app customer engagement to better drive traffic and conversion

• Measure impact of marketing campaigns and promotional tactics that drive actionable insights and enhance targeting

• Support cross-functional growth initiatives across personalization, marketing journey attribution, and loyalty voucher optimization, adapting to evolving priorities to support overall business objectives

• Work with BI and Digital Implementation teams to improve data accuracy, accessibility, and automation

• Build, implement and refine customer models (i.e. CLV, segmentation, migration) and embed key insights into marketing initiatives

• Present and lead the creation of daily/weekly/monthly/quarterly reporting which includes but is not limited to traffic and customer analyses, post campaign reports and presentations

• Present findings in a clear and concise manner while incorporating best practices in data visualization and story-telling

Does this sound like you?

• Completion of a Bachelor’s degree (BA, BCom, Mathematics, Economics, Engineering) or similar

• 2-5 years in a management consulting, analytics, E-Commerce, or high growth technology company with strong business acumen

• Strong analytical skills with proficient experience in SQL and Excel

• Demonstrated ability to manage priorities in a high capacity and deal with ambiguity, maintain focus while working on multiple complex projects independently

• Exceptional organizational, problem solving, and critical thinking skills combined with the ability to synthesize and effectively communicate/storytell findings to all levels throughout the organization

• Experience in web analytics tools such as Snowplow Analytics, Google Analytics or similar platforms is preferred 

• Experience in data visualization tools such as LookerML, Looker Studio or similar platforms is preferred 

• Knowledge of ETL processes & tools is an asset

• Knowledge and experience utilizing additional data analysis tools (e.g., Python, R Studio) is an asset

We’re looking for a team player who is passionate about answering difficult business problems and isn’t afraid to roll up their sleeves and get deep into the data. Our ideal candidate loves to constantly be digging into the ‘why’ and is not afraid to challenge the status quo and ask the difficult questions, while bringing strong ownership and accountability to their everyday work.

Comment Réussir:

Chez Loblaw Digital, nous recherchons toujours des personnes formidables pour continuellement renforcer notre culture.  Nous croyons que les gens formidables façonnent nos valeurs, sont authentiques, bâtissent la confiance et créent des liens. 

Si cela vous ressemble et que vous êtes ouvert d’esprit, que vous avez une bonne attitude face aux changements et que vous aimez les défis d’un environnement de travail aux détails dynamiques, postulez aujourd’hui.

Type d'emploi:

Role:

Loblaw Digital limitée considère que la diversité culturelle du Canada est une source de fierté nationale et un symbole de stabilité. Nous nous sommes donné comme priorité de refléter les diversités culturelles de notre pays dans les produits que nous vendons, les gens que nous embauchons et notre culture d’entreprise. Des mesures d’adaptation sont offertes sur demande pour les candidats et les collègues qui ont des handicaps.

En outre, nous croyons que la conformité aux lois consiste à faire ce qu'il faut. Le respect de la loi fait partie de notre Code de conduite; il renforce ce que nos clients et nos parties prenantes attendent de nous.

#FR