Développement De Produits

Senior Product Marketing Manager

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Loblaw Digital est l’équipe responsable de la construction et de l’exploitation des activités numériques pour le plus grand et le plus prospère détaillant au Canada. Nous créons des solutions de commerce électronique de pointe réactives, dont le site Cliquez et ramassez de Loblaws, qui offre une expérience de courses alimentaires en ligne novatrice. Nous avons également mis au point, et exploitons maintenant, le site primé JoeFresh.com, ainsi que l’application pour iPad et iPhone. Nous sommes établis dans le centre-ville de Toronto et fonctionnons comme une jeune entreprise, mais disposons des ressources d’une entreprise beaucoup plus importante. Nous sommes une équipe sympathique d’entrepreneurs en constante évolution qui travaille en collaboration en vue de transformer la façon dont les Canadiens magasinent.

Pourquoi ce role est-il important?

As the first Senior Product Marketing Manager, you will establish and lead the Product Marketing function within Loblaw Digital, Media and Loyalty – playing a critical role in how we bring our digital products and features to market. Embedded within the product organization, you will define how product marketing operates by setting strategy, building scalable frameworks, and driving clear, consistent go-to-market execution. You will act as the bridge between product and customer – translating customer needs into insight, and product capabilities into compelling, differentiated value. You will lead go-to-market strategies for product releases, develop customer-facing messaging, and enable cross-functional teams to deliver successful launch outcomes. As a strategic individual contributor, you will leverage a network of partners across product, design, research, marketing, engineering, and analytics to drive impact at scale.


 

What You’ll Do

Leadership & Strategy

  • Co-create the Product Marketing function, including scope, priorities and operating model

  • Build product marketing playbook, including messaging/ positioning frameworks, go-to-market standards, launch planning and communication models, including standardized release communication workflows

  • Evangelize product marketing best practices and scalable processes across the organization 

  • Champion a customer-centric mindset within the product development and launch planning process

  • Continuously refine how we plan, communicate, and measure product success
     

Go-to-Market Planning & Execution 

  • Develop, manage, and execute go-to-market plans for new features, enhancements, and product releases across web and app experiences

  • Build clear positioning, messaging, and value propositions for customer-facing communications

  • Create internal and external launch materials including FAQs, briefs, readiness guides, product overviews

  • Drive alignment across product, marketing, and design to ensure cohesive execution


Messaging & Positioning

  • Translate complex product capabilities into simple, customer-centric narratives 

  • Develop clear customer-focused content across multiple channels (email, push notifications, in-app messaging, web, social) in partnership with brand and digital marketing teams

  • Ensure and maintain communication consistency across all customer and stakeholder touchpoints

  • Create scalable messaging frameworks that empower teams to adopt and execute 
     

Cross-Functional Collaboration & Enablement 

  • Partner closely with Product Management, UX, Engineering, Marketing, and Digital Experience teams to ensure alignment on launch objectives, messaging, and customer impact

  • Facilitate workshops and alignment sessions to ensure clarity on strategy, messaging, and priorities

  • Integrate communication planning into early stages of the product development lifecycle

  • Support internal teams (i.e. Customer Care) with training materials and documentation for upcoming releases
     

Customer Insights & Performance

  • Define and track success metrics for product marketing efforts, including feature adoption, engagement and retention, and customer satisfaction

  • Partner with Research and Analytics teams to gather insights, deeply understand customer behaviour, and optimize future launch strategies

  • Provide reporting and recommendations on product marketing performance to key stakeholders to inform iteration and future roadmap decisions

Who You Are

  • A builder who is excited to create a function from the ground up

  • A strategic thinker who can zoom out to define frameworks and zoom in to execute

  • A clear and compelling storyteller who can distill complex offerings into simple, compelling messages

  • Highly collaborative and comfortable working cross-functionally at various levels within the organization

  • Customer-obsessed with a passion for improving the digital experience, and a strong point of view on what drives adoption and engagement

  • Exceptional project management skills

  • Comfortable operating in evolving, fast-paced environments

Qualifications

  • 5-8+ years of experience in Product Marketing or related functions, preferably within e-commerce, digital consumer products, or mobile apps

  • Proven experience developing go-to-market strategies for product features or launches

  • Expert marketing storyteller adept at creating both visual and written marketing communications and presentations, with the ability to simplify complex concepts

  • Experience partnering closely with Product, Engineering, and Design teams in a fast-paced environment

  • Demonstrated ability to influence product strategy through customer and market insight

  • Strong analytical acumen with experience defining and tracking product and marketing KPIs and dashboards

  • Strong ability to prioritize multiple projects

  • Exceptional communication and stakeholder management skills

Comment Réussir:

Chez Loblaw Digital, nous recherchons toujours des personnes formidables pour continuellement renforcer notre culture.  Nous croyons que les gens formidables façonnent nos valeurs, sont authentiques, bâtissent la confiance et créent des liens. 

Si cela vous ressemble et que vous êtes ouvert d’esprit, que vous avez une bonne attitude face aux changements et que vous aimez les défis d’un environnement de travail aux détails dynamiques, postulez aujourd’hui.

Type d'emploi:

Temps plein

Role:

Poste régulier

Loblaw Digital limitée considère que la diversité culturelle du Canada est une source de fierté nationale et un symbole de stabilité. Nous nous sommes donné comme priorité de refléter les diversités culturelles de notre pays dans les produits que nous vendons, les gens que nous embauchons et notre culture d’entreprise. Des mesures d’adaptation sont offertes sur demande pour les candidats et les collègues qui ont des handicaps.

En outre, nous croyons que la conformité aux lois consiste à faire ce qu'il faut. Le respect de la loi fait partie de notre Code de conduite; il renforce ce que nos clients et nos parties prenantes attendent de nous.

Hiring Range / Échelle salariale à l’embauche :

$100,000.00 - $132,000.00 / 100.000,00$ - 132.000,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste vacant existant. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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